I’d never realized that you can create such impactful, creative designs without any images or illustrations.
#TYPO DESIGN TV#
Based on TV show Rick and Morty, it's a total contrast to the above example.
The kinetic typography in this video was created by animator/director Gary Motion. “I think variable fonts have opened a wide door for creativity they’re a trend with longevity. Including bears, beets and Battlestar Galactica, the timing is spot on as is the personality the sketchy typography lends to the audio. By R/GA Brand Design via Behance By Solodukhin Kostyantyn via Behance But at the end of the day, variable fonts keep brands from appearing stodgy and stale, demonstrating that they can adapt to different contexts and circumstances without losing their identity. They also have to get more entertaining to counteract the negativity of world events. As immersive digital technologies like VR ramp up, brands must become more dynamic and interactive in order to engage audiences. But through it all, variable fonts remain recognizable to the brand, choosing simple adaptations over dramatic transformations.Īlthough not necessarily a new style, variable fonts are becoming increasingly popular, and that’s not just because they are playful show-offs (though that’s certainly a factor). They may be animated to stretch and squash, they may change color and weight, or they may be converted to a pattern. Starting with a base brand typeface, the letterforms of variable fonts will morph and change to suit a new context. Now the trend has made its way into the graphic design world, through fonts that straddle the line between macabre and fashionable. But in 2020, the style experienced a viral resurgence on TikTok, where users embraced the irony of a commercialized subculture.
The goth subculture was brought out of the shadows and into the fluorescent lights of the mall through an emphasis on fashion. The term “mall goth” hearkens back to the late 90s, during the golden age of Nu Metal and the rise of Hot Topic. Whatever the cause, 2023 is shaping up to be another dynamic year of font trends. The themes we’re seeing this year may also be sourced from our anxieties associated with the Russo-Ukrainian war and a year of inflation-the past is refuge for audiences seeking escapism. This may have to do with our increased online activity following the pandemic-design inspiration is less fixed by time period when all eras are digitally available. This year’s plot is taking the form of a flashback, as many of the upcoming font trends are tinged with nostalgia.ĭespite the common theme, the shape of nostalgia varies dramatically across these trends, with some fonts aiming for comfortable memories, some channeling a dark futurism, and others looking to recapture a long-lost decorum. The texts on the page are the main attraction of this design, so the fonts are very well chosen. The design of the homepage is another example of a clean design that uses the right typography and palette of colours. The 2023 font trends are here to write the next chapter in graphic design. Red Square is the agency for what comes next, which deals in ideas, media and design.
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